web analytics

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

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Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

A. Clickthrough rate (CTR) and cost-per-click (CPC)
B. View rate and cost-per-click (CPC)
C. View rate, cost-per-view (CPV) and follow-on views
D. The targeting options that were used

Answer: C

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