web analytics

Linking a YouTube channel to a Google+ page lets you:

Linking a YouTube channel to a Google+ page lets you: A. manage multiple channels from on Google account B. manage multiple channels from on Google account and let multiple people

True or False: Video ads may appear in videos marked “Private” on YouTube.

True or False: Video ads may appear in videos marked “Private” on YouTube. A. False B. True Answer: A

Which can’t be added to a TrueView video?

Which can’t be added to a TrueView video? A. A call-to-action overlay B. A ticker tape C. A companion banner D. A mobile app promo Answer: B

TrueView video campaigns can include:

TrueView video campaigns can include: A. videos uploaded directly to YouTube B. images C. text D. other video formats Answer: A

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness? A. Clickthrough rate (CTR) and cost-per-click (CPC) B. View rate and cost-per-click (CPC) C.

TrueView in-stream ads and in-display ads appear, respectively:

TrueView in-stream ads and in-display ads appear, respectively: A. at the top and bottom of videos B. before videos and as clickable thumbnails C. to the left and right of

A TrueView in-stream ad view is counted when a viewer:

A TrueView in-stream ad view is counted when a viewer: A. lands on the YouTube page where the ad is running B. watches or skips the ad C. watches the

A client who wants to advertise before, during or after popular videos on the Display Network should:

A client who wants to advertise before, during or after popular videos on the Display Network should: A. add the keyword “video” to relevant campaigns B. bundle display ads for

_______ is used for video campaigns

_______ is used for video campaigns A. Cost-per-acquisition (CPA) bidding B. Cost-per-click (CPC) bidding C. Cost-per-thousand-impressions (CPM) bidding D. Cost-per-view (CPV) bidding Answer: D

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding? A. The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion

How can an advertiser calculate the view rate of a video campaign?

How can an advertiser calculate the view rate of a video campaign? A. By dividing the number of clicks by the number of views B. By looking at the percentage

If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:

If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show: A. only on targeted topics. B. only on targeted interest categories.

What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views and 300 clicks?

What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views and 300 clicks? A. 0.02 B. 0.2 C. 0.11 D. 0.09 Answer: D

________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads. A. Interest B. Contextual C. Placement D. Topic Answer: D

When is someone added to an advertiser’s video remarketing list?

When is someone added to an advertiser’s video remarketing list? A. When she views the ad for the second time B. When she clicks the ad C. When she views

Which of these formats can be booked cross-screen (mobile and desktop)?

Which of these formats can be booked cross-screen (mobile and desktop)? A. Rich Media Layouts Mastheads B. Video Media Layout Mastheads C. Rich Media Custom Mastheads D. Video Mastheads Answer:

True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds. A. True B. False Answer: B

Why is average view frequency important to measure?

Why is average view frequency important to measure? A. It tells you how many people are viewing the ad B. It shows you how engaged people are with the ad

An advertiser is charged for viewing a TrueView in-display ad when someone:

An advertiser is charged for viewing a TrueView in-display ad when someone: A. share the ad B. watches a TrueView in-stream ad after watching a TrueView in-display ad C. clicks

People are added to an advertiser’s video remarketing list when they:

People are added to an advertiser’s video remarketing list when they: A. click a text ad in Google search results B. watch, comment on, like, or share a competitor’s YouTube

TrueView campaigns can help advertisers optimize for:

TrueView campaigns can help advertisers optimize for: A. impressions B. clicks C. views and engagements D. conversions Answer: C

The best way to reserve an ad is to:

The best way to reserve an ad is to: A. Contact a Google sales representative B. Create a reservation campaign in AdWords C. Create a standard video campaign D. Enter

Video remarketing is a way to optimize:

Video remarketing is a way to optimize: A. cost-per-view (CPV) bidding strategies B. video campaigns C. bidding strategies D. conversions Answer: B

A viewer can skip watching a TrueView in-stream ad after:

A viewer can skip watching a TrueView in-stream ad after: A. 5 seconds B. 10 seconds C. 7 seconds D. 2 seconds Answer: A

An advertiser can use a remarketing tag to target people who’ve:

An advertiser can use a remarketing tag to target people who’ve: A. Set up multiple YouTube accounts B. searched on YouTube for videos about products like hers C. posted videos

If someone clicks a TrueView video discovery ad, where do they land?

If someone clicks a TrueView video discovery ad, where do they land? A. The video on the YouTube watch page or advertiser’s channel B. The advertiser’s YouTube Masthead C. The

Call-to-action (CTA) overlays are compatible with:

Call-to-action (CTA) overlays are compatible with: A. TrueView in-stream ads only. B. any TrueView ad format. C. TrueView in-display ads only. D. All of the listed answers are incorrect Answer:

An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:

An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should: A. add the keyword “video” to the campaign. B. add a remarketing

Initial remarketing list size for AdWords for video campaigns includes users from the last:

Initial remarketing list size for AdWords for video campaigns includes users from the last: A. 15 days. B. 540 days. C. 30 days. D. You cannot include visitors from past

Where does the user land if they click a TrueView in-display ad?

Where does the user land if they click a TrueView in-display ad? A. The advertiser’s YouTube watch page or channel. B. The advertiser’s website. C. The advertiser’s YouTube masthead. D.

Which can be done in YouTube Analytics?

Which can be done in YouTube Analytics? A. Create remarketing lists. B. Check the conversion volume. C. Check the count of earned subscribers. D. Check engagement reports. Answer: D

True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.

True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts. A. True B. False Answer: A

True or False: Advertisers can implement a remarketing tag for mastheads

True or False: Advertisers can implement a remarketing tag for mastheads A. True B. False Answer: A

True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.

True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube. A. True B. False Answer: B

Viewers are added to an advertiser’s YouTube remarketing list when they:

Viewers are added to an advertiser’s YouTube remarketing list when they: A. watch, comment, like, or share an advertiser’s YouTube video. B. sign in to YouTube. C. set up a

True or False: IP address exclusion is not available for TrueView campaigns.

True or False: IP address exclusion is not available for TrueView campaigns. A. False B. True Answer: A

How is a user added to a video remarketing list?

How is a user added to a video remarketing list? A. When the user purchases something from the advertiser’s website. B. When the user clicks the video. C. When a

With AdWords for video, an advertiser can target:

With AdWords for video, an advertiser can target: A. Specific YouTube channels. B. All of the listed answers are correct. C. Websites on the Google Display Network (GDN). D. Specific

With a masthead, the advertiser can reserve:

With a masthead, the advertiser can reserve: A. The YouTube homepage. B. Specific videos. C. Specific channels. D. All of the listed answers are correct. Answer: A

Advertisers who want to pay only when a user watches their ad should use:

Advertisers who want to pay only when a user watches their ad should use: A. Text ads. B. YouTube homepage ads. C. Cost-per-thousand-impressions (CPM). D. TrueView in-stream ads. Answer: D

How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?

How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign? A. By dividing the number of clicks by the number of views. B. By looking

Which devices can the advertiser target with a mobile video masthead?

Which devices can the advertiser target with a mobile video masthead? A. Tablets only. B. Both mobile and tablets. C. Android devices only. D. Mobile only. Answer: B

Which is best practice for a successful TrueView in-stream ad?

Which is best practice for a successful TrueView in-stream ad? A. All of the listed answers are correct. B. Add a frequency cap. C. Include a strong call to action

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding? A. The advertiser pays for an impression on an ad with CPC bidding, and pays when a user watches

Which targeting methods can be used with TrueView ads?

Which targeting methods can be used with TrueView ads? A. Topics. B. Remarketing. C. All of the listed answers are correct. D. Interest categories. Answer: C

TrueView in-stream ads can appear on:

TrueView in-stream ads can appear on: A. the Google Play Store. B. YouTube watch pages. C. YouTube mastheads. D. Google search results. Answer: B

True or False: Advertisers can set bids per ad format.

True or False: Advertisers can set bids per ad format. A. False B. True Answer: B

What are creative best practices for a TrueView in-stream ad?

What are creative best practices for a TrueView in-stream ad? A. Add a call-to-action (CTA) overlay. B. Deliver the most important message early in the video. C. Provide clear next

The best way to initiate a reserve buy is to:

The best way to initiate a reserve buy is to: A. All of the listed answers are incorrect. B. Contact a Google sales representative. C. Create a reservation campaign in

True or False: Advertisers can use call-to-action overlays (CTAs) for free.

True or False: Advertisers can use call-to-action overlays (CTAs) for free. A. False B. True Answer: B