web analytics

True or False: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

True or False: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads. A. True B. False Answer: A

After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this

True or False: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.

True or False: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase. A. True

Quincy wants to make sure that he meets the Google Shopping Policy to accurately represent his business or product. Which action should he take on his website to meet the policy?

Quincy wants to make sure that he meets the Google Shopping Policy to accurately represent his business or product. Which action should he take on his website to meet the

What optimization recommendation might you make to a new client with Shopping Campaigns that don’t include all of the products the company sells?

What optimization recommendation might you make to a new client with Shopping Campaigns that don’t include all of the products the company sells? A. Create a separate campaign for all

Anne wants to use her impression share metrics to optimize her shopping campaign. She should:

Anne wants to use her impression share metrics to optimize her shopping campaign. She should: A. Run an Auction insights report to compare her impression shares to those of her

Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:

Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should: A. Set up enhanced cost-per-click (ECPC) bidding. B. Customize the statistics

Which products should you submit the identifier_exists attribute with a value of no for?

Which products should you submit the identifier_exists attribute with a value of no for? A. Used Electronics B. Custom-made clothing C. Bundles D. New books for pre-order Answer: B

Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:

Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must: A. Include IP address B. Include Ports C. Be as

Alex wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

Alex wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for

Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:

Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to: A. Replace an existing product group B. Link product feeds across campaigns

According to Google Shopping Policies, what would cause the disapproval of individual items or an entire Merchant Center Account?

According to Google Shopping Policies, what would cause the disapproval of individual items or an entire Merchant Center Account? A. Product with an availability attribute of out of stock B.

Lisa wants to know if after viewing her Shopping ad people are buying the shoes listed in the ad.

Lisa wants to know if after viewing her Shopping ad people are buying the shoes listed in the ad. A. She should set up conversion tracking. B. Run an Ad

Creating multiple products groups within one ad group allows you to:

Creating multiple products groups within one ad group allows you to: A. Base each product group on a specific product attribute that you choose. B. Access a search term report

You can use custom labels to:

You can use custom labels to: A. Target different countries within the same Shopping Campaign B. List specific features in your Shopping Ads C. Subdivide a product by specific features

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information? A. Add the

To set-up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:

To set-up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should: A. Enable local products in her shopping campaign

When optimizing the title attribute for her new line of bicycles, Matilda should include:

When optimizing the title attribute for her new line of bicycles, Matilda should include: A. Symbols and foreign characters to get the user’s attention such as exclamation points. B. The

Page has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polka-dot girls dresses. How can a shopping campaign help Paige target her inventory?

Page has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polka-dot girls dresses. How can a shopping campaign help

To help with your campaign strategy, you can use custom labels to:

To help with your campaign strategy, you can use custom labels to: A. Organize products by specific attributes B. Increase your product’s discoverability C. Discover your best-selling products D. Create

Shopping Ads should be used for:

Shopping Ads should be used for: A. Driving phone calls to a business B. Promoting services C. Promoting brands D. Promoting products online Answer: D

Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits? A. Set up Google Analytics for

Which can you sell on Google Shopping?

Which can you sell on Google Shopping? A. Used goods B. Hotel and travel fares C. Residential real estate D. Business services such as plumbing or locksmithing Answer: A

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping? A. Classify the

You want to prevent your ads from appearing for certain search terms. How would you do it?

You want to prevent your ads from appearing for certain search terms. How would you do it? A. Remove the related search terms from your product titles in your product

Shopping Ads can appear on:

Shopping Ads can appear on: A. Shopping B. Google Search C. Google Search Partner Websites D. All of the answers are correct Answer: D

How can Helen provide free shipping for a small group of promotional products?

How can Helen provide free shipping for a small group of promotional products? A. Add a specific shipping_label to the promotional products, and then set the shipping cost for those

Product Listing Ads should be used for:

Product Listing Ads should be used for: A. Driving phone calls to a business B. Promoting services C. Promoting brands D. Promoting products online Answer: D

Why is it a best practice to set a bid for the “everything else in all products” product group?

Why is it a best practice to set a bid for the “everything else in all products” product group? A. To be able to have one product group for mobile

Ben is creating product images. A common best practice is to:

Ben is creating product images. A common best practice is to: A. Display the merchant website name over all images B. Include brand names in the images C. Include all

What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals? A. Messaging in AdWords overview page B. Messaging in Google

When creating a file to upload to Merchant Centre, what format is accepted?

When creating a file to upload to Merchant Centre, what format is accepted? A. Google Document File B. Database File C. Tab Delimited File D. Format Excel File Format Answer:

Jane is planning to add a popular brand of watches to her online shop. To help differentiate her products from her competitors, Jane should do which of the following:

Jane is planning to add a popular brand of watches to her online shop. To help differentiate her products from her competitors, Jane should do which of the following: A.

You can use custom labels in a product data feed to:

You can use custom labels in a product data feed to: A. Provide additional description information for shoppers in search results B. Add supplemental image URLs Submit product brand descriptions

Google Merchant Center is used for:

Google Merchant Center is used for: A. Setting up campaign bidding priorities B. Editing your Shopping campaign’s product groups C. Uploading product data feeds D. Managing conversion tracking Answer: C

Why can’t Ellen see any benchmark data for her new Shopping campaign?

Why can’t Ellen see any benchmark data for her new Shopping campaign? A. She doesn’t have enough products in the campaign to compare to others B. Her campaign has reached

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him? A. Target cost-per-acquisition (target CPA) bidding B. Maximum cost-per-acquisition (max. CPA)

May is in the process of expanding her shop to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?

May is in the process of expanding her shop to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?

At which level can you add promotional text to Product Listing Ads?

At which level can you add promotional text to Product Listing Ads? A. Product group B. Ad group C. Campaign D. Both ad group and product group Answer: A

Google Merchant Center is used to:

Google Merchant Center is used to: A. Host website images B. Submit product information C. Manage bidding for Shopping campaigns D. Monitor the performance of Shopping campaigns Answer: B

Which can you sell on Google Shopping?

Which can you sell on Google Shopping? A. Business services such as plumbing or locksmithing B. Used goods C. Hotel and travel fares D. Residential property Answer: B

How can you lose your claimed URL?

How can you lose your claimed URL? A. Another authorized owner of the website successfully verifies and claims your website URL B. You remove all data feeds from your Merchant

You can use campaign priority to:

You can use campaign priority to: A. Have Google prefer certain inventory in query matching and ad serving B. Tell Google which campaign’s bid to use for a product when

To subdivide products in Shopping campaigns using your own set product structure, you should use:

To subdivide products in Shopping campaigns using your own set product structure, you should use: A. AdWords labels B. Custom labels C. Starred items D. Multiple data feeds Answer: B

If a product doesn’t have an image available, you should:

If a product doesn’t have an image available, you should: A. Submit a full color version of your shop’s logo B. Submit a placeholder image with a message, such as

Enhanced cost-per-click (ECPC) bidding should be used to:

Enhanced cost-per-click (ECPC) bidding should be used to: A. Drive engagement with product brand B. Bid for a target cost-per-acquisition (CPA) C. Increase total impressions D. Optimize bids using converted

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

Ruth is going to sell products that Google considers adult-oriented. How should she label her content? A. Identify products using the `adult’ attribute and in Google Merchant Center settings B.

Which email contact does Google use to notify merchants about account warnings?

Which email contact does Google use to notify merchants about account warnings? A. Google Merchant Center technical contact B. AdWords primary contact C. Both Google Merchant Center technical contact and

Custom labels can be a great way for you to:

Custom labels can be a great way for you to: A. Identify the delivery method used for your products B. Subdivide products into specific product groups in AdWords C. Tell

For a Shopping campaign, you can use AdWords to:

For a Shopping campaign, you can use AdWords to: A. Manage and validate a website URL B. Upload additional product images C. Manage ad group bids D. Submit product information