web analytics

Which of the following is used to describe the return on investment for Google AdWords campaigns?

Which of the following is used to describe the return on investment for Google AdWords campaigns? A. Return on Ad Investment B. Return on bounce rate C. Return on keyword

Which of the following formulas is the correct formula for finding the return on investment for Google AdWords?

Which of the following formulas is the correct formula for finding the return on investment for Google AdWords? A. (Revenue from sales – Advertising costs)/Advertising costs B. Revenue from sales

Which of the following strategies is used by Google to help prevent irrelevant clicks on your ads?

Which of the following strategies is used by Google to help prevent irrelevant clicks on your ads? A. Work with lobby government to improve IP address information. B. Display the

Which of the following is the process of promoting and marketing a website through paid listings on search engines?

Which of the following is the process of promoting and marketing a website through paid listings on search engines? A. Organic marketing B. Inorganic marketing C. Search engine optimization D.

Which of the following is a policy that defines guidelines for what you can and cannot advertise or promote?

Which of the following is a policy that defines guidelines for what you can and cannot advertise or promote? A. Link B. Editorial and format C. Quality D. Content Answer:

Which of the following policies prohibits affiliates from using destination URLs that automatically redirects to another Website?

Which of the following policies prohibits affiliates from using destination URLs that automatically redirects to another Website? A. Quality B. Editorial and format policies C. Link policies D. Content policies

Which of the following terms refers to the amount of time it takes for a user to view the landing page after clicking an ad?

Which of the following terms refers to the amount of time it takes for a user to view the landing page after clicking an ad? A. Load time B. Click-through

Which of the following policies prohibits advertising if the business model is deemed unacceptable according to AdWords Terms and Conditions?

Which of the following policies prohibits advertising if the business model is deemed unacceptable according to AdWords Terms and Conditions? A. Link policies B. Content policies C. Quality policies D.

Which of the following matches eliminates the searched phrases?

Which of the following matches eliminates the searched phrases? A. Negative match B. Phrase match C. Broad match D. Exact match Answer: A

In which of the following colors do the unposted local changes appear?

In which of the following colors do the unposted local changes appear? A. Green B. Purple C. Red D. Blue Answer: B

Which of the following is the default setting for the Keywords?

Which of the following is the default setting for the Keywords? A. Broad match B. Exact match C. Phrase match D. Negative match Answer: A

Which of the following helps advertisers reach users across the Internet; from small newsletters to large search engines?

Which of the following helps advertisers reach users across the Internet; from small newsletters to large search engines? A. AdWords Editor B. Google Network C. Google Analytics D. Picasa Answer:

Which of the following allows you to prevent an ad from appearing in relation to certain phrases, or exact matches?

Which of the following allows you to prevent an ad from appearing in relation to certain phrases, or exact matches? A. Exact match B. Broad match C. Embedded match D.

Which of the following is required to raise awareness and visibility of a product or service?

Which of the following is required to raise awareness and visibility of a product or service? A. Clickthrough rating B. Branding C. Monitoring D. Tracking Answer: B

In which of the following conditions is the Site Exclusion tool used?

In which of the following conditions is the Site Exclusion tool used? A. When campaign shows irrelevant clicks. B. When the campaign shows a very high number of clicks, but

The Keyword tool helps to identify relevant keywords in order to add to a prescribed ad group. Where should the Keyword tool be accessed from?

The Keyword tool helps to identify relevant keywords in order to add to a prescribed ad group. Where should the Keyword tool be accessed from? A. The Keywords tab after

What is the maximum size that Google allows, for reports to be emailed?

What is the maximum size that Google allows, for reports to be emailed? A. 10 MB B. 5 MB C. 1 MB D. 2 MB Answer: D

All of the following mobile markup languages are supported by Google except for which one?

All of the following mobile markup languages are supported by Google except for which one? A. Xhtml (WAP 2.0) B. Wml (WAP 1.x) C. Chtml (imode, etc) D. SyncML (Open

All of the following formats Google AdWords Editor allows to export except for which one?

All of the following formats Google AdWords Editor allows to export except for which one? A. AEA B. CSV C. TXT D. HTMl Answer: C

Which of the following is the amount a user is comfortable spending on AdWords advertising each day?

Which of the following is the amount a user is comfortable spending on AdWords advertising each day? A. Ad scheduling B. Ad rotation C. Budget D. Frequency capping Answer: C

Which of the following is used by Google to retrieve information?

Which of the following is used by Google to retrieve information? A. Doc server B. FTP server C. News server D. IRC server Answer: A

Alice manages several AdWords accounts and she has three assistants who help with the management of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords clicks. The client reports that he thinks something is amiss with his account, and thinks someone has changed the budget. How can Alice review any changes to the account and, if necessary, determine if someone has made changes to the account’s budget?

Alice manages several AdWords accounts and she has three assistants who help with the management of the accounts. Alice receives a phone call from one of her clients regarding recent

There are just two reasons why a managed account is ineligible for Manager Defined Spend in Google AdWords. One reason is because an account is billed directly. What is the other reason why a managed account cannot participate in Manager Defined Spend in Google AdWords?

There are just two reasons why a managed account is ineligible for Manager Defined Spend in Google AdWords. One reason is because an account is billed directly. What is the

Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery’s website with the intent of the site being able to be ranked high in the Google’s organic listings. Holly is focusing on keywords that users will likely be searching for, such as ‘wedding cakes’ and ‘cupcakes’ for her city. What term best describes the goals Holly has for the bakery’s website?

Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery’s website with the intent of the site being able to be ranked

You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?

You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers

David wants to edit the keyword list, but you tell him the ads should run longer before editing the list. How long does Google recommend the keyword list and ads run, before evaluating their performance?

You are a consultant for David’s company and he’s asked you to help him create a Google AdWords for his company’s products. You and David develop a keyword list and

Juliet has downloaded and installed the Google AdWords editor for her business. Over the past several months she’s deleted ad groups, so she doesn’t want to see these deleted items anymore. How can she hide the deleted items through the AdWords Editor?

Juliet has downloaded and installed the Google AdWords editor for her business. Over the past several months she’s deleted ad groups, so she doesn’t want to see these deleted items

Ryan is reading about the Google AdWords policies. He learns that Google AdWords can be disapproved for several different reasons such as mis- spellings, content, and ads which are misleading or confusing. Ryan creates an advertisement for his micro-brewery beer. What will Google do with this advertisement?

Ryan is reading about the Google AdWords policies. He learns that Google AdWords can be disapproved for several different reasons such as mis- spellings, content, and ads which are misleading

Which of the following options is NOT a custom alert type that you can create for an individual ad in Google AdWords?

Which of the following options is NOT a custom alert type that you can create for an individual ad in Google AdWords? A. Number of Impressions B. Competitor’s ad ranking

Mike is examining his Google AdWords account and he notices the Ad Groups tab. What does the Ad Groups tab reveal?

Mike is examining his Google AdWords account and he notices the Ad Groups tab. What does the Ad Groups tab reveal? A. All ads that are grouped by keywords B.

When Google advertisers create new Google AdWords, they have three options for the types of keyword matching they can use. Which of the following keyword targeting is demonstrated by putting the keyword in quotes?

When Google advertisers create new Google AdWords, they have three options for the types of keyword matching they can use. Which of the following keyword targeting is demonstrated by putting

There are several reasons why you should optimize your Google AdWords advertising. Which of the following is NOT one of the benefits you’ll likely receive, by optimizing your keywords?

There are several reasons why you should optimize your Google AdWords advertising. Which of the following is NOT one of the benefits you’ll likely receive, by optimizing your keywords? A.

Google currently supports four different mobile markup languages for mobile ads. Which one of the following is NOT a mobile markup language that Google supports?

Google currently supports four different mobile markup languages for mobile ads. Which one of the following is NOT a mobile markup language that Google supports? A. SyncML (Open Mobile Alliance)

What term should Beth and Mark use to describe their goal in this instance?

Beth is advising Mark on his online business and his SEO and SEM goals. Mark has identified his first goal of search engine marketing: to get people to sign up

Ben is creating a Google AdWords campaign for his carpentry business. He’s using the keyword tools to generate keywords for his account, but would like a method to create a keyword list, based on a webpage that lists all of his services. Is this possible with Google AdWords?

Ben is creating a Google AdWords campaign for his carpentry business. He’s using the keyword tools to generate keywords for his account, but would like a method to create a

What tool can Jane use to determine which locations receive the most queries for her keyword?

Jane has an advertisement that needs to appear for users in Germany, France, Belgium, and Spain. Before she approves the ad, Jane is curious about which locations receive the most

A client wants to include a video advertisement as part of their network advertisements. They’re concerned, however, about the type of cookies that Google uses. What type of cookie does Google use in the Google Content Network advertising services?

A client wants to include a video advertisement as part of their network advertisements. They’re concerned, however, about the type of cookies that Google uses. What type of cookie does

How many characters are Google AdWords clients allowed to use in their destination URL?

How many characters are Google AdWords clients allowed to use in their destination URL? A. 1,024 characters B. There is no limit, as the destination URL doesn’t show in the

You are managing a Google AdWords account for your company. Your manager informs you that she wants you to create a daily budget of $75 and hit this budget everyday in Google ads, but also get the most clicks as possible for this budget. Considering this scenario, which of the following tools will help you hit your daily budget of $75, and still maximize the clicks you receive?

You are managing a Google AdWords account for your company. Your manager informs you that she wants you to create a daily budget of $75 and hit this budget everyday

Gary is managing many different Google AdWords accounts for his clients. How many AdWords accounts can be associated with a Google Account login?

Gary is managing many different Google AdWords accounts for his clients. How many AdWords accounts can be associated with a Google Account login? A. 100 B. 1 C. Unlimited D.

A consultant has recommended that Allen use Google’s tool, the Website Optimizer, to improve his site quality and ad performance. Allen isn’t certain why he should use the Website Optimizer. Which of the following statements best describes, what the Website Optimizer does for webmasters and Google AdWords participants?

A consultant has recommended that Allen use Google’s tool, the Website Optimizer, to improve his site quality and ad performance. Allen isn’t certain why he should use the Website Optimizer.

You are managing a Google AdWords campaign for your company and your manager, Beth, is meeting with you about the campaign. Beth would like to start using video ads as part of the online marketing effort. She’s hired a studio to create some ads featuring some of the products your company sells. Beth wants to keep costs at a minimum so she wants you to use the CPM pricing for the video ads. Which one of the following statements best describes an issue you’ll need to resolve for video ads based on this information?

You are managing a Google AdWords campaign for your company and your manager, Beth, is meeting with you about the campaign. Beth would like to start using video ads as

Beth is new to Google AdWords and she’s creating a new ad. Beth is confused about what type of keyword targeting should she be using in her ad. She wants to use the keyword Indiana corn, but wants to make certain that people are really searching for Indiana corn or something close to it. Which matching type would you recommend to Beth?

Beth is new to Google AdWords and she’s creating a new ad. Beth is confused about what type of keyword targeting should she be using in her ad. She wants

Google AdWords Editor allows you to export account information in four different formats. Which of the following is NOT one of the four formats, Google AdWords Editor allows you to export to?

Google AdWords Editor allows you to export account information in four different formats. Which of the following is NOT one of the four formats, Google AdWords Editor allows you to

How often does Google calculate a quality score?

How often does Google calculate a quality score? A. Hourly B. Once C. Daily D. Every time a keyword matches a search query Answer: D

You are managing an AdWords campaign for your organization. You have two assistants who work with you to manage several ads through the Google AdWords Editor. You’d like to leave comments to items in the AdWords Editor to help communicate changes, inform your assistants, and allow them to respond to your queries. What’s the correct path to leave a comment on an item in Google AdWords Editor?

You are managing an AdWords campaign for your organization. You have two assistants who work with you to manage several ads through the Google AdWords Editor. You’d like to leave

Larry has created an ad group that he’s indicated to appear as part of the Google Content Network. Larry wants to know how his ad will be ranked in the content network. You tell Larry that the ad’s past performance on this, and similar sites, and the landing page quality affect how Larry’s ad will be ranked. What other factors affect how Larry’s ad will be ranked in the Content Network?

Larry has created an ad group that he’s indicated to appear as part of the Google Content Network. Larry wants to know how his ad will be ranked in the

Oliver is managing the Google AdWords account for his company. He has created a daily budget of $20 for a CPC campaign. Oliver discovers that Google may allow up to 20 percent more clicks than his daily budget allows. Based on this information, what is the most Oliver could pay in a 30-day billing cycle?

Oliver is managing the Google AdWords account for his company. He has created a daily budget of $20 for a CPC campaign. Oliver discovers that Google may allow up to

Jeff runs a dry cleaning business in his city. He’d like to use customized location targeting for his business, so he’s hired you to help him create an ad with customized location targeting. You tell Jeff that he has three choices, when it comes to customized location targeting in Google AdWords. Which of the following is not a valid choice for the customized location targeting?

Jeff runs a dry cleaning business in his city. He’d like to use customized location targeting for his business, so he’s hired you to help him create an ad with

There are three tools you can use to manage multiple accounts with Google AdWords. Which of the following is NOT a tool you can use, to manage multiple accounts?

There are three tools you can use to manage multiple accounts with Google AdWords. Which of the following is NOT a tool you can use, to manage multiple accounts? A.