web analytics

An app advertiser would want to use a third-party tracking company to:

An app advertiser would want to use a third-party tracking company to: A. Have a single SDK to add to your app instead of one from each ad network B.

If you value mobile traffic over desktop, which bid adjustment should you set?

If you value mobile traffic over desktop, which bid adjustment should you set? A. Increase bid adjustment for mobile B. Increase bid adjustment for tablets C. Increase bid adjustment for

True or false: Firebase can reduce complication for advertisers by providing them with only one SDK to track all traffic sources, including ad networks.

True or false: Firebase can reduce complication for advertisers by providing them with only one SDK to track all traffic sources, including ad networks. A. True B. False Answer: A

To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:

To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use: A. Product extensions B. Location extensions C.

Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

Which automated bid strategy might help improve the chances that your ad gets to the top of the page? A. Target outranking share B. Target cost-per-acquisition (CPA) C. Target search

The Mobile App Behavior reports give you data about:

The Mobile App Behavior reports give you data about: A. Details about how users interact with other users of your app B. Interactions such as screen views, exits, and crashes

Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or website?

Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or website? A. A mobile

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across: A. Search inventory to help advertisers

Which of the following is a way for an advertiser to monetize their app?

Which of the following is a way for an advertiser to monetize their app? A. Charging for app downloads from the Apple iTunes or Google Play store B. All of

You can use the Mobile App Overview report to do which of the following?

You can use the Mobile App Overview report to do which of the following? A. Assess the general health of your app and follow data trends in key reporting areas

Automated bidding is ideal for advertisers who:

Automated bidding is ideal for advertisers who: A. Want to see their own bids for individual keywords B. Don’t want to spend a lot of time managing keywords C. Want

To connect Firebase to Google Analytics, which of these is required?

To connect Firebase to Google Analytics, which of these is required? A. A working knowledge of mobile click attribution technologies B. More than 100 app installs or conversions C. Google

AdWords cross-device conversions don’t:

AdWords cross-device conversions don’t: A. Track from desktop to mobile conversions; they only track mobile to desktop conversions B. Track from mobile to desktop conversions; they only track desktop to

Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.

Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source. A. True B. False

For someone who wants to run a display network campaign, which tool is the best suited for providing targeting ideas and estimates:

For someone who wants to run a display network campaign, which tool is the best suited for providing targeting ideas and estimates: A. Display Keyword Planner B. Display AD Builder

The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:

The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT: A. Functionality B. Intent C. Differing screen size

To re-engage users with an app, use the following strategies:

To re-engage users with an app, use the following strategies: A. Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs B. Build

Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.

Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps. A. False B. True Answer: B

What is an app install ad?

What is an app install ad? A. An ad format for advertisers to re-engage with users who have already downloaded the app B. An app extension which shows a link

What will you need before you can set up conversion tracking for calls from an ad or from a website?

What will you need before you can set up conversion tracking for calls from an ad or from a website? A. A mobile specific site-link extension B. An app published

What is a lightbox ad?

What is a lightbox ad? A. A cross-screen expandable ad format that optimizes for taps/swipes on mobile and mouse-overs/clicks on desktops B. A remarketing specific ad format to announce new

The Mobile App Analytics Acquisition reports give you data about:

The Mobile App Analytics Acquisition reports give you data about: A. How your users spend time outside of your app B. Which type of targeting has the lowest cost-per-acquisition C.

Setting up Mobile App Analytics requires:

Setting up Mobile App Analytics requires: A. The “Edit” permission for a Google Analytics account and technical knowledge of your app development environment B. A substantial number of app installs

Advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.

Advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source. A. False B. True Answer:

A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.

A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser. A. True B. False Answer: B

The conversion optimizer for apps allows:

The conversion optimizer for apps allows: A. AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and

Showrooming refers to:

Showrooming refers to: A. The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile B. The phenomenon where various brands

Showing your ads on top of the mobile page in search results is beneficial because:

Showing your ads on top of the mobile page in search results is beneficial because: A. Ads above the results get more prominent notice with desktop screens. There are also

Call Conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

Call Conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions. A. True

To track conversion in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:

To track conversion in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for: A. Schema Development Key B. Software Deprecation Kit C. Software

The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:

The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to: A. Gain insight into your competitor’s

Which of the following is true about mobile optimized sites?

Which of the following is true about mobile optimized sites? A. Mobile websites should only focus on task-based functionality, i.e. be a stripped-down version of the desktop site B. Mobile-friendly

Auto exclusions allow:

Auto exclusions allow: A. Google’s mobile app promotion template ads to be automatically excluded from showing to users who have already downloaded the advertisers app B. Google’s mobile app promotion

An advertiser with shops throughout the country could use the location extension targeting to:

An advertiser with shops throughout the country could use the location extension targeting to: A. Target users who are within 10 miles of one particular city in the country B.

iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad

The two types of conversions for YouTube on mobile are:

The two types of conversions for YouTube on mobile are: A. Promotion views and engagement views B. Promotion views and view-through conversions C. Conversions and view-through conversions D. Download views

In AdWords, you can create and manage video campaigns by using ___.

In AdWords, you can create and manage video campaigns by using ___. A. “mobile app engagement” campaigns B. “mobile app installs” campaigns C. the TrueView family of cost-per-view (CPV) video

Many successful mobile sites have large “touch targets” for clicking that take into account ______.

Many successful mobile sites have large “touch targets” for clicking that take into account ______. A. location where mobile is being used B. time of day C. responsive design based

When should an advertiser use an app extension instead of an app promotion ad?

When should an advertiser use an app extension instead of an app promotion ad? A. With keywords intended to drive app download, but still give the option to visit the

Sitelink extensions:

Sitelink extensions: A. Decrease CTR rates as users are sent to specific pages of your site B. Allow advertisers to give users the option to land directly on specific pages

What is an app engagement ad?

What is an app engagement ad? A. A customized ad shown to users who already have the app in order to drive them back to the app B. A templated

Which of the following is NOT a type of mobile ad extension?

Which of the following is NOT a type of mobile ad extension? A. App extension B. Call extension C. Sitelink extension D. Download extension Answer: D

_______ are a type of ad format that show extra information about your business.

_______ are a type of ad format that show extra information about your business. A. App installs B. Ad extensions C. Deep link D. ad extensions Answer: B

When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

Usage data allows advertisers to:

Usage data allows advertisers to: A. Create remarketing lists based on how frequently or infrequently a customer is using their app B. Create a conversion tracking list and add it

Admob is ____.

Admob is ____. A. an ad extension B. a custom deep link an app promotion ad format C. AdWords’ non-owned and operated mobile app inventory D. An app promotion ad

An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.

An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the

Which of the following is true about apps?

Which of the following is true about apps? A. The number of app installs on Android tablets is increasing B. Most smartphone users download apps on a weekly basis C.

iOS app conversion tracking cannot be set up using:

iOS app conversion tracking cannot be set up using: A. SDK B. Install confirmation feedback C. Server-to-server (S2S) D. Codeless conversion tracking Answer: D

Which of the following is incorrect about AdWords cross-device conversions?

Which of the following is incorrect about AdWords cross-device conversions? A. Cross-device conversions help advertisers understand the device that received the last ad click before the conversion B. Cross-device conversions