web analytics

Assigning a value to a Google Analytics Goal allows you to do which of the following?

Assigning a value to a Google Analytics Goal allows you to do which of the following? A. Track actual revenue from your conversions B. Analyze the conversion funnel on your

By default, when will Google Analytics NOT be able to identify sessions from the same user?

By default, when will Google Analytics NOT be able to identify sessions from the same user? A. When the sessions happen in the same browser on the same day B.

Which filter would apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?

Which filter would apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports? A. Custom Search and Replace filter with field “Campaign

If you want to track users and sessions across multiple domains, what must you set up?

If you want to track users and sessions across multiple domains, what must you set up? A. Cross-domain tracking B. AdWords Linking C. Ad Exchange Linking D. Data Import Answer:

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events? A. 2 B. 0 C. 1 D. 3

Which report helps identify which browsers may have had problems with your website?

Which report helps identify which browsers may have had problems with your website? A. The Active Users report B. The New vs Returning report C. The Source/Medium report D. The

Which of these are required for Multi-Channel Funnels?

Which of these are required for Multi-Channel Funnels? A. In-page Analytics B. Advertising Features C. Custom Dimensions D. Goals or Ecommerce Answer: D

What URL tag does AdWords add to the destination URL using autotagging?

What URL tag does AdWords add to the destination URL using autotagging? A. urlid= B. adid= C. utm= D. gclid= Answer: D

Sharing a Custom Report will share the data in that report.

Sharing a Custom Report will share the data in that report. A. False B. True Answer: A

Which report helps you understand which kinds of mobile devices were used to visit your website?

Which report helps you understand which kinds of mobile devices were used to visit your website? A. Mobile > Devices report B. All Traffic > Source/Medium report C. Site Content

When will the Analytics tracking code send an event hit to Google Analytics?

When will the Analytics tracking code send an event hit to Google Analytics? A. Every time a user performs an action with event tracking implemented B. Every time a user

Google Analytics filters are applied in the order in which they are set in your view.

Google Analytics filters are applied in the order in which they are set in your view. A. False B. True Answer: B

What type of data does Google Analytics prohibit you from collecting?

What type of data does Google Analytics prohibit you from collecting? A. Product SKU(s) B. Purchase amount C. Billing city D. Personally identifiable information Answer: D

Which reports require you to activate Advertising Features?

Which reports require you to activate Advertising Features? A. Demographics and Interests reports B. Cohort Analysis reports C. Geo reports D. Real-time reports Answer: A

Which of these can be imported to define a remarketing audience?

Which of these can be imported to define a remarketing audience? A. Custom Segment B. Custom Report C. Custom Dimension D. Custom Metric Answer: A

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process? A. Acquisition reports B. Goals reports C. Multi-Channel Funnel reports D. Ecommerce

Custom Reports will NOT let you do what?

Custom Reports will NOT let you do what? A. Create report with Custom Metrics B. Use multiple dimensions together in the same report C. Pair metrics and dimensions of different

What four parameters can you include with an event hit for reporting?

What four parameters can you include with an event hit for reporting? A. Event, Category, Action, Label B. Category, Action, Label, Unique Events C. Category, Action, Label, Value D. Category,

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as

What will happen if a user clears the Analytics cookie from their browser?

What will happen if a user clears the Analytics cookie from their browser? A. Analytics will set a new unique ID the next time a browser loads a tracked page

What would you set up to collect how many comments users posted to a webpage on your site?

What would you set up to collect how many comments users posted to a webpage on your site? A. Custom Channel Groupings B. Custom Metric C. Calculated Metric D. Custom

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path? A. Attribution modeling B. Conversion tracking C. Multi-Channel Funnels

Which report shows a visual representation of user interactions on your website?

Which report shows a visual representation of user interactions on your website? A. Landing Pages report B. Behavior Flow report C. Content Drilldown report D. Treemaps report Answer: B

Which report indicates the pages of your website where users first arrived?

Which report indicates the pages of your website where users first arrived? A. Location report B. Pages report C. All Pages report D. Landing Pages report Answer: D

Where in the HTML of your webpage should you place your Analytics tracking code?

Where in the HTML of your webpage should you place your Analytics tracking code? A. Just before the closing tag of your website B. Just after the opening tag of

By default, when does an Analytics session expire?

By default, when does an Analytics session expire? A. When a user opens another browser window B. When a user is inactive on your website for more than 30 minutes

To recognize users across different devices, what feature must you enable?

To recognize users across different devices, what feature must you enable? A. Audience Definitions B. Attribution Models C. User ID D. AdWords Linking Answer: C

What will happen if you install the same default tracking code on pages with different domains?

What will happen if you install the same default tracking code on pages with different domains? A. Analytics will alert you about duplicate data collection B. Analytics will associate these

Metrics cannot be paired with dimensions of the same scope.

Metrics cannot be paired with dimensions of the same scope. A. True B. False Answer: B

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user. A. False B. True Answer: A

Which of these represents the hierarchical structure of a Google Analytics account?

Which of these represents the hierarchical structure of a Google Analytics account? A. Account > View > Property B. Account > Property > View C. Property > Account > View

Smart Goals are created automatically by Google’s machine-learning algorithms.

Smart Goals are created automatically by Google’s machine-learning algorithms. A. True B. False Answer: A

Which of these could NOT be tracked using Goals in Google Analytics?

Which of these could NOT be tracked using Goals in Google Analytics? A. Customer’s lifetime value B. Signing up for a newsletter C. Making a purchase D. Watching a video

Which of these channels is NOT included in the default Channels report?

Which of these channels is NOT included in the default Channels report? A. Organic Search B. Display C. Device D. Direct Answer: C

By default, which of these is NOT considered a “medium” in Google Analytics?

By default, which of these is NOT considered a “medium” in Google Analytics? A. organic B. cpc C. referral D. google Answer: D

What is a “dimension” in Google Analytics?

What is a “dimension” in Google Analytics? A. The total amount of revenue a business has made in a given date range. B. An attribute of a data set that

You can only apply a Custom Dimension to data that was collected after you created the dimension.

You can only apply a Custom Dimension to data that was collected after you created the dimension. A. False B. True Answer: A

Which data table display compares report metrics to the website average?

Which data table display compares report metrics to the website average? A. Percentage B. Performance C. Comparison D. Pivot Answer: C

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website? A. Source, Medium, Campaign, and Ad Content B. Campaign and Medium

What is required for User ID to track users across different devices?

What is required for User ID to track users across different devices? A. A new Analytics account for reporting B. Google Tag Manager C. Sign-in that generates and sets unique

Which of these CANNOT be collected by the default Analytics tracking code?

Which of these CANNOT be collected by the default Analytics tracking code? A. Browser language setting B. User’s favorite website C. Device and operating system D. Page visits Answer: B

Which type of Custom Report shows a static sortable table with rows of data?

Which type of Custom Report shows a static sortable table with rows of data? A. Pivot Table B. Map Overlay C. Flat Table D. Explorer Answer: C

Segments are applied before sampling in reports.

Segments are applied before sampling in reports. A. False B. True Answer: A

If you wanted to track what search terms customers used to find products on your website, what would you set up?

If you wanted to track what search terms customers used to find products on your website, what would you set up? A. Search filters B. Enhanced Ecommerce C. Data Import

Which reports show websites that send traffic to your pages?

Which reports show websites that send traffic to your pages? A. Demographics B. All Traffic C. Behavior D. Geo Answer: B

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce. A.

Which of these can you NOT share using The Solutions Gallery?

Which of these can you NOT share using The Solutions Gallery? A. Segments B. Custom reports C. Custom Dimensions D. Goals Answer: C

By default, which of these is NOT considered a “source” in Google Analytics?

By default, which of these is NOT considered a “source” in Google Analytics? A. email B. (direct) C. googlemerchandisestore.com D. google Answer: A

If a filter excludes data from a view, that data can never be recovered for that view.

If a filter excludes data from a view, that data can never be recovered for that view. A. True B. False Answer: A

How would you reduce the time it takes to compile reports in Google Analytics?

How would you reduce the time it takes to compile reports in Google Analytics? A. Remove any filters you have added to the view B. Choose “Greater precision” in the