web analytics

After ensuring that keywords and ad text are highly relevant to one another, which is the best course of action for the advertiser to take?

An advertiser wants to improve return on investment (ROI). The advertisement notices that users have often clicked on an ad without purchasing. After ensuring that keywords and ad text are

Which is a benefit of AdWords for search marketing?

Which is a benefit of AdWords for search marketing? A. Collect contact information automatically from potential customers. B. Understand how customers navigate websites. C. Acquire potential qualified customers. D. Increase

Why is it important to Google that AdWords ads be relevant to a user’s search query?

Why is it important to Google that AdWords ads be relevant to a user’s search query? A. Google users are more likely to find what they’re looking for. B. The

Which Google AdWords, advertises can:

Which Google AdWords, advertises can: A. See the Internet Protocol (IP) addresses of individual users clicking on their ads. B. Gain a wide reach while targeting ads specifically to people

The Google AdWords system rewards good Quality Score by

The Google AdWords system rewards good Quality Score by A. Adding a free badge that identifies ads with high Quality Score as “top ads”. B. Guaranteeing the associated ad to

In order to see where their ads have shown on the Google Display Network, advertisers should:

In order to see where their ads have shown on the Google Display Network, advertisers should: A. Run a Google Display Network report under the Reporting tab. B. Review the

It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:

It is important to identify special offers like “free shipping” before building an AdWords campaign in order to: A. Choose effective language targeting. B. Create compelling ad text. C. Choose

An advertiser using standard delivery notices at around 4 p.m. that the daily budget for one campaign has been reached serving for this campaign, but other campaigns are still running as normal. The most likely cause for this is that the:

An advertiser using standard delivery notices at around 4 p.m. that the daily budget for one campaign has been reached serving for this campaign, but other campaigns are still running

Which is one characteristic of the “Accelerated” delivery method?

Which is one characteristic of the “Accelerated” delivery method? A. Ads are shown when users search on relevant variations of keywords in the campaign. B. Ads are only shown when

Which potential factor does Google use to calculate a search campaigns recommended daily budget?

Which potential factor does Google use to calculate a search campaigns recommended daily budget? A. Conversions B. Impressions C. Transactions D. Placements Answer: A

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day? A. Accelerated B. Standard C. Scheduled D. Optimized Answer: B

What happens as a result of a search campaign consistently meeting its daily budget?

What happens as a result of a search campaign consistently meeting its daily budget? A. Fewer sites targeted at once B. Accelerated ad delivery C. Missed potential ad impressions D.

What happens when an advertiser sets a daily budget lower than the recommended amount, using the method?

What happens when an advertiser sets a daily budget lower than the recommended amount, using the method? A. Ads will never show when a user searches on the advertiser’s keywords.

Advertiser’s website displays a wide variety of books If one ad group has ads focused on selling gardening books. Which webpage should serve the “destination URL” for those ads?

Advertiser’s website displays a wide variety of books If one ad group has ads focused on selling gardening books. Which webpage should serve the “destination URL” for those ads? A.

How does the creation of ad groups with closely-related keyword lists improve Google Display Network performance?

How does the creation of ad groups with closely-related keyword lists improve Google Display Network performance? A. The ads will be placed on more relevant sites. B. The ads will

A best practice for optimizing ad text is to:

A best practice for optimizing ad text is to: A. Ensure the ad text is general enough to apply to an entire site. B. Include keywords from landing page Meta

An advertiser who appears prominently in natural Google search results should consider also running paid Google ads to:

An advertiser who appears prominently in natural Google search results should consider also running paid Google ads to: A. Control keyword and ad text selection for paid ads. B. Guarantee

A seasonal AdWords campaign would be most helpful for an advertiser who will target?

A seasonal AdWords campaign would be most helpful for an advertiser who will target? A. Los Angeles to sell office supplies. B. The United States to sell art supplies C.

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood ad position?

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood ad position? A. Decrease cost-per-click (CPC) and increase daily budget B. Improve

Advertisers on Google search accrue cost in AdWords when:

Advertisers on Google search accrue cost in AdWords when: A. Their ads appear on the Google search page. B. Users click on their ads. C. They register a conversion using

A prospective client with a flower delivery business serving only one state is intimidated by the global reach internet and does not think AdWords would be a wise business investment. Which AdWords features should be highlighted to address this concern?

A prospective client with a flower delivery business serving only one state is intimidated by the global reach internet and does not think AdWords would be a wise business investment.

During campaign creation, advertisers can choose to place their ads on:

During campaign creation, advertisers can choose to place their ads on: A. Specific placements within the Search and Display Networks. B. The Placement and Display Networks. C. The Search and

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign: A. Has used CPM pricing before. B. Is only opted

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create: A. An ad group specific to the

Quality Score on Google search is evaluated every:

Quality Score on Google search is evaluated every: A. Time a keyword receives a click. B. Time an ad enters an auction. C. 24 hours. D. 48 hours. Answer: B

What is the impact of poor landing page quality on an ad group?

What is the impact of poor landing page quality on an ad group? A. The entire campaign will be paused. B. The ads in the ad group will be disapproved

An advertiser’s ad has been disapproved. Which is the most likely cause?

An advertiser’s ad has been disapproved. Which is the most likely cause? A. The ad does not comply with AdWords policy guidelines. B. Some keywords do not meet minimum quality

The primary function of the Google Website Optimizer is to:

The primary function of the Google Website Optimizer is to: A. Optimize keywords based on the advertiser’s landing page. B. Optimize cost-per-click (CPC) bids based on conversion data. C. Test

Adding placements to an ad group:

Adding placements to an ad group: A. Improves the Quality Score on Google. B. Improves the Quality Score for search. C. Negatively affects the Quality Score for search. D. Does

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals? A. Payment options available B. Website load time C. Target market D. Market Competitors’

Which AdWords settings are specified at the account level?

Which AdWords settings are specified at the account level? A. Network distribution preferences and a set of keywords. B. A unique email address, a password, and billing information. C. Location

When resetting a password in AdWords, what should a user keep in mind?

When resetting a password in AdWords, what should a user keep in mind? A. The new password will work for AdWords and the old password will work for other Google

A key benefit of My Client Center (MCC) is that it allows:

A key benefit of My Client Center (MCC) is that it allows: A. Google Analytics users to monitor website Bounce Rates across multiple AdWords accounts B. Users to change language

Placement-targeted and contextually-targeted ads compete for placement on pages across the Google Display Network on:

Placement-targeted and contextually-targeted ads compete for placement on pages across the Google Display Network on: A. Ad Rank B. Location targeting C. Keyword match type D. Language targeting Answer: A

On which devices are mobile ads eligible to appear?

On which devices are mobile ads eligible to appear? A. Standard mobile phones that use mobile (WAP) browsers B. Electronic readers with Internet connections C. Desktop and laptop computers D.

How does contextual targeting work?

How does contextual targeting work? A. Websites outside of the Google Display Network are selected for keyword-matched placements. B. Advertisers select individual websites on the Google Display Network to display

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display. If both keywords and placements are added to the ad group, they would work together to:

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display. If both keywords and placements are added

How are managed placements defined?

How are managed placements defined? A. Appropriate sites are automatically chosen for the advertiser by the Google AdWords system. B. Advertisers manually select the desired sites on which their ads

What does the “Devices” targeting setting allow advertisers to do?

What does the “Devices” targeting setting allow advertisers to do? A. Target ads to specific countries based on mobile phone usage B. Select the mobile service providers on which users

A benefit of Google AdWords image ads is that they:

A benefit of Google AdWords image ads is that they: A. Allow advertisers to set budgets for each ad variation within an ad group. B. Can appear next to related

Which best describes the “Optimize” ad rotation setting in AdWords?

Which best describes the “Optimize” ad rotation setting in AdWords? A. The AdWords system automatically shows the most relevant display URL for each ad. B. The AdWords system automatically shows

Which is a best practice for creating effective ad text?

Which is a best practice for creating effective ad text? A. Repeat words to add emphasis B. Use the same ad text for every ad in the ad group C.

Which is allowable in an AdWords image ad?

Which is allowable in an AdWords image ad? A. Text that flashes continuously to attract the user’s attention B. Images that look like a system warning C. Use of phrases

Which line of ad text would be disapproved based on Google’s advertising policies?

Which line of ad text would be disapproved based on Google’s advertising policies? A. Free shipping B. Best deals-click here C. Fast, easy, effective D. Want fast results? Answer: B

Which might negatively affect the performance of a video ad on the Google Display Network?

Which might negatively affect the performance of a video ad on the Google Display Network? A. Content with a non-commercial look and feel B. A clear call-to-action in the opening

The display ad builder reduces the need for image editing software by allowing advertises to:

The display ad builder reduces the need for image editing software by allowing advertises to: A. Upload custom templates into the existing categories. B. Customize templates with messages, images, and

An advertiser creates a new ad for an ad group that advertises diamond necklaces. To which page of the website should the ad’s destination URL lead?

An advertiser creates a new ad for an ad group that advertises diamond necklaces. To which page of the website should the ad’s destination URL lead? A. Pearl and Diamond

How can advertisers using click-to-play video ads grab the attention of their viewers?

How can advertisers using click-to-play video ads grab the attention of their viewers? A. Use several lines of text on the opening image B. Use a standard banner as the

Which is a best practice for optimizing a display ad campaign?

Which is a best practice for optimizing a display ad campaign? A. Create multiple display ads with different colors and font B. Create new display ads that clash with the

Which is the best way to monitor the performance of a newly created video ad?

Which is the best way to monitor the performance of a newly created video ad? A. Total number of impressions B. Click through rate (CTR) C. Average cost-per-click (CPC) D.